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VC Intelligence Report

Amazon AR view

Ecommerce — Try products in your home before you buy them — AR view lets you view products in your home befo…
Ecommercesaasest. 2018
● Stable
Category standing real
56th pctl · Ecommerce
22.9
Signal score
0–100 composite · real
#2,287
Category rank
of 5,171 · real
63th
Universe percentile
vs 79,105 modeled · real
48%
Mortality P(dead)
model est. · model est.

Signal trajectory

real

Signal 11.118.5 across 37 readings (+7.4). Composite of press, GitHub velocity, community heat, liveness and funding.

Cross-sectional profile

percentile rank vs 79,105 modeled products
Signal (universe) real
63
Signal (category) real
56
Profile maturity real
63
Tag breadth real
29
Network position sparse
94
Press footprint sparse
0

Percentiles computed over the modeled cohort (embedding + signal + tags). Sparse dimensions — network and press — reflect that most products have zero, so a single edge or mention lifts the rank; read those with the coverage flag.

Mortality outlook

model estimate
48%
P(inactive)
Moderate risk
Higher risk than 45% of the universe.

This is a model estimate, not a verdict. 78,505 of the 79,105 modeled products are unlabeled and scored by the model only.

  • LightGBM · binary mortality (dead vs surviving)
  • Held-out AUC 0.71 · CV AUC 0.79 ± 0.05 · Brier 0.21
  • Trained on 600 verified labels (150 dead / 450 surviving)
  • Leakage-guarded: excludes status, discontinued_year, profile_maturity
  • Top drivers: tag breadth, signal, vintage, liveness, business model

n=600 is thin → 95% CI on AUC ≈ ±0.10. Treat as a directional signal, not a calibrated probability.

Analyst read

generated from the metrics above · no external narrative

Amazon AR view sits in the 63th percentile of Launch Sentinel's 79,105-product universe by signal, ranked #2,287 of 5,171 in Ecommerce. The mortality model puts its probability of going inactive at 48% — a model estimate with a wide confidence band. It sits on the competitive-alternatives graph with 1 linked rival, so the comparable set below leans on curated edges. Signal momentum is roughly flat.

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisSignalP(dead)
IKEA Placeecommercecurated25.722%
Travel Stickers for Holidaysentertainmenttag-overlap22.967%
Meme sticker pack for WhatsAppentertainmenttag-overlap30.074%
Memoke: Meme sharing social networkentertainmenttag-overlap32.97%
Live Wallpapers | 4K Wallpaperentertainmenttag-overlap30.079%
¡HE CREADO UN NUEVO JUEGO!🎮gamingtag-overlap30.075%
GUESS WHATentertainmenttag-overlap30.079%
Wastickers | Emoji | Stickersentertainmenttag-overlap30.079%

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Signal & P(dead) are real / model.

Structure

observed attributes
Business modelsaas
Liveness tierunknown
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

real

2 disclosed funding rounds on record. See the full cap table on the product profile →