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VC Intelligence Report

DoubleClick by Google

Marketing — Digital advertising solutions [Marketing, Advertising, Tech]
MarketingAnyone can copy thissaasest. 2017
→ Redirected
Verdict from HTTP liveness real
last probed Aug 27, 2026
Pulse 24.4 · 2/4
24.4
Pulse Index
2/4 families · real
0.0
30-day Δ
pulse momentum · real
36
HTTP probes
liveness history · real
5
Functional tags
observed attributes · real
Risk read derived from observed signals

The recorded URL now redirects offsite — often an acquisition, rebrand, or wind-down; the destination is recorded in the telemetry below. Pulse has been flat over the last 30 days.

HTTP liveness

real
36 probes · Jun 16, 2026Aug 27, 2026aliveredirecteddeadunverified

Signal telemetry

4 families · 2 observed · observed only
Liveness probereal
alive in 0% of 36 probesavg response 1672 ms
Developer tractionchecked · none
No public repository linked — GitHub signals are not tracked for this product.
Press & sentimentchecked · none
No coverage found in the tracked press corpus. Absence of press is itself a signal at this stage.
Web footprintreal
resolved host
marketingplatform.google.com
edge
direct origin
server
sffe
Tranco rank
#35,186
Domain age & certificate data not yet collected

Analyst read

generated from the observed metrics above · no external narrative

DoubleClick by Google's listed URL redirected off its original domain (to https://marketingplatform.google.com/about/enterprise/) when we last probed it on Aug 27, 2026 — we mark it redirected, not dead. Its Pulse Index is 24.4 of 100, built from 2 of 4 observed signal families. Observed footprint: 5 functional tags. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags.

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisOverlapPulse30d ΔStatus
CoffeeSender and Zendeskmarketingsimilar83%8.0-22.4— unverified
Vero Newslettersmarketingsimilar83%47.30.0● live
Mish Gurumarketingsimilar83%40.0+32.0● live
Universal Avenuemarketingsimilar83%16.00.0→ redirected
b2bsearchmarketingsimilar83%40.00.0● live
Affinioanalyticstag-overlap83%8.00.0— unverified
Easy Leadzmarketingsimilar83%45.70.0● live
Nacho Analyticsanalyticstag-overlap83%40.00.0● live

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Overlap is the shared functional-tag ratio (Jaccard) for tag-matched rows. Pulse is the observed-activity index real and 30d Δ its signed month change; a dash means insufficient observed history, never zero.

Structure

observed attributes
Business modelsaas
Liveness tierunknown
Competitive alternativesnone linked
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

real

1 disclosed funding round on record. See the full cap table on the product profile →

RAW TELEMETRY last 14 probes
PROBEDHTTPORIGIN → RESOLVEDSERVERMSVERDICT
2026-08-27 18:13Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1916redirected_offsite
2026-08-26 09:43Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1920redirected_offsite
2026-08-19 14:04Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1733redirected_offsite
2026-08-11 00:39Z200doubleclickbygoogle.com → marketingplatform.google.comsffe3485redirected_offsite
2026-08-08 06:32Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1944redirected_offsite
2026-08-05 18:52Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1637redirected_offsite
2026-07-30 18:06Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1486redirected_offsite
2026-07-23 09:28Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1286redirected_offsite
2026-07-22 09:31Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1043redirected_offsite
2026-07-21 09:32Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1075redirected_offsite
2026-07-20 10:00Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1600redirected_offsite
2026-07-19 09:11Z200doubleclickbygoogle.com → marketingplatform.google.comsffe1415redirected_offsite
2026-07-18 08:51Z200doubleclickbygoogle.com → marketingplatform.google.comsffe774redirected_offsite
2026-07-17 09:14Z200doubleclickbygoogle.com → marketingplatform.google.comsffe2088redirected_offsite
Full redirect chains, response headers, and DNS records are not captured by the current probe.
Launch Sentinel tear sheet · DoubleClick by Google · as of 2026-08-28 · launchsentinel.com/reports/doubleclick-by-google · liveness, pulse and press figures are observed data with provenance shown per panel.