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VC Intelligence Report

Google Tag Manager

Marketing — Easy for marketers to add & update their website tags [Tech]
Marketingsaasest. 2014
● Verified live
Verdict from HTTP liveness real
last probed Aug 28, 2026
Pulse 40.0 · 1/4
40.0
Pulse Index
1/4 families · real
0.0
30-day Δ
pulse momentum · real
17
HTTP probes
liveness history · real
11
Functional tags
observed attributes · real
Risk read derived from observed signals

Verified live by HTTP probe across 17 observations. Pulse has been flat over the last 30 days. Observation is liveness-only: no tracked press, repository, or traffic rank — existence is confirmed, momentum is unobserved.

HTTP liveness

real
17 probes · Jun 16, 2026Aug 28, 2026aliveredirecteddeadunverified

Signal telemetry

4 families · 1 observed · observed only
Liveness probereal
alive in 100% of 17 probesavg response 694 ms
Developer tractionchecked · none
No public repository linked — GitHub signals are not tracked for this product.
Press & sentimentchecked · none
No coverage found in the tracked press corpus. Absence of press is itself a signal at this stage.
Web footprintreal
resolved host
google.com
edge
direct origin
server
gws
Tranco rank
unranked
Domain age & certificate data not yet collected

Analyst read

generated from the observed metrics above · no external narrative

Google Tag Manager's listed site resolved live when we last probed it on Aug 28, 2026, so we mark it verified alive. It has fewer than two observed signal families, so no Pulse Index is composed — the evidence strip shows what is and isn’t present. Observed footprint: 11 functional tags. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags.

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisOverlapPulse30d ΔStatus
M-Analyticsanalyticstag-overlap82%40.00.0● live
SaveGAmarketingsimilar82%8.00.0— unverified
DSYNCanalyticstag-overlap75%8.00.0— unverified
UCP Radarai-toolstag-overlap75%40.0● live
SuiteCRM Email to Lead or Anythingmarketingsimilar71%40.00.0● live
OWOX BI PIPELINEanalyticstag-overlap69%40.00.0● live
Power BI Connector for HubSpotanalyticstag-overlap67%40.00.0● live
Extolemarketingsimilar67%47.60.0● live

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Overlap is the shared functional-tag ratio (Jaccard) for tag-matched rows. Pulse is the observed-activity index real and 30d Δ its signed month change; a dash means insufficient observed history, never zero.

Structure

observed attributes
Business modelsaas
Liveness tierquiet
Competitive alternativesnone linked
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

real

1 disclosed funding round on record. See the full cap table on the product profile →

RAW TELEMETRY last 14 probes
PROBEDHTTPORIGIN → RESOLVEDSERVERMSVERDICT
2026-08-28 00:41Z200google.comgws310alive
2026-08-19 14:36Z200google.comgws1112alive
2026-08-11 01:09Z200google.comgws527alive
2026-08-08 23:28Z200google.comgws557alive
2026-08-05 19:22Z200google.comgws1097alive
2026-07-30 18:37Z200google.comgws325alive
2026-07-26 15:19Z200google.comgws99alive
2026-07-18 09:14Z200google.comgws951alive
2026-07-12 09:14Z200google.comgws232alive
2026-07-04 13:21Z200google.comgws131alive
2026-06-23 14:31Z200google.comgws1192alive
2026-06-21 17:36Z200google.comgws1428alive
2026-06-21 17:36Z200google.comgws807alive
2026-06-20 06:58Z200google.comgws944alive
Full redirect chains, response headers, and DNS records are not captured by the current probe.
Launch Sentinel tear sheet · Google Tag Manager · as of 2026-08-28 · launchsentinel.com/reports/google-tag-manager · liveness, pulse and press figures are observed data with provenance shown per panel.