IDEO Design Kit
Signal trajectory
realSignal 6.1 → 9.6 across 25 readings (+3.6). Composite of press, GitHub velocity, community heat, liveness and funding.
Cross-sectional profile
percentile rank vs 79,105 modeled productsPercentiles computed over the modeled cohort (embedding + signal + tags). Sparse dimensions — network and press — reflect that most products have zero, so a single edge or mention lifts the rank; read those with the coverage flag.
Mortality outlook
verified labelThis product carries a verified outcome label (“dead”) — it is one of 600 hand-labeled cases the model is trained and tested on.
- LightGBM · binary mortality (dead vs surviving)
- Held-out AUC 0.71 · CV AUC 0.79 ± 0.05 · Brier 0.21
- Trained on 600 verified labels (150 dead / 450 surviving)
- Leakage-guarded: excludes status, discontinued_year, profile_maturity
- Top drivers: tag breadth, signal, vintage, liveness, business model
n=600 is thin → 95% CI on AUC ≈ ±0.10. Treat as a directional signal, not a calibrated probability.
Analyst read
generated from the metrics above · no external narrativeIDEO Design Kit sits in the 1th percentile of Launch Sentinel's 79,105-product universe by signal, ranked #3,098 of 5,141 in Design. The mortality model puts its probability of going inactive at 61% — a verified outcome label. It sits on the competitive-alternatives graph with 1 linked rival, so the comparable set below leans on curated edges. Signal momentum is roughly flat.
Comparable set
curated alternatives → functional tag-similarity| Company | Basis | Signal | P(dead) |
|---|---|---|---|
| The Book of Bad Argumentseducation | tag-overlap | 15.7 | 42% |
| TRAPPIST-1education | tag-overlap | 15.7 | 31% |
| Read About Designeducation | tag-overlap | 15.7 | 70% |
| Beginner's Guide to UI/UX Designeducation | tag-overlap | 25.7 | 56% |
| Designing for the Webeducation | tag-overlap | 22.9 | 13% |
| UX Starter Packeducation | tag-overlap | 30.0 | 6% |
| Figma tutor design promotional websitedesign | similar | 30.0 | 71% |
| Planet Money - The Power of Freeeducation | tag-overlap | 15.7 | 85% |
Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Signal & P(dead) are real / model.
Structure
observed attributesFunding & team
not in sourceNo disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.