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VC Intelligence Report

Katt.

Ecommerce — An online concept store for cat lovers 😻 — Katt was created by Bregt and Alejandra, inspired by…
Ecommerceopen-sourceest. 2017
● Stable
Category standing real
39th pctl · Ecommerce
18.6
Signal score
0–100 composite · real
#2,736
Category rank
of 5,171 · real
46th
Universe percentile
vs 79,105 modeled · real
63%
Mortality P(dead)
model est. · model est.

Signal trajectory

real

Signal 11.111.1 across 26 readings. Composite of press, GitHub velocity, community heat, liveness and funding.

Cross-sectional profile

percentile rank vs 79,105 modeled products
Signal (universe) real
46
Signal (category) real
39
Profile maturity real
46
Tag breadth real
48
Network position sparse
0
Press footprint sparse
0

Percentiles computed over the modeled cohort (embedding + signal + tags). Sparse dimensions — network and press — reflect that most products have zero, so a single edge or mention lifts the rank; read those with the coverage flag.

Mortality outlook

model estimate
63%
P(inactive)
Elevated risk
Higher risk than 55% of the universe.

This is a model estimate, not a verdict. 78,505 of the 79,105 modeled products are unlabeled and scored by the model only.

  • LightGBM · binary mortality (dead vs surviving)
  • Held-out AUC 0.71 · CV AUC 0.79 ± 0.05 · Brier 0.21
  • Trained on 600 verified labels (150 dead / 450 surviving)
  • Leakage-guarded: excludes status, discontinued_year, profile_maturity
  • Top drivers: tag breadth, signal, vintage, liveness, business model

n=600 is thin → 95% CI on AUC ≈ ±0.10. Treat as a directional signal, not a calibrated probability.

Analyst read

generated from the metrics above · no external narrative

Katt. sits in the 46th percentile of Launch Sentinel's 79,105-product universe by signal, ranked #2,736 of 5,171 in Ecommerce. The mortality model puts its probability of going inactive at 63% — a model estimate with a wide confidence band. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags. Signal momentum is roughly flat.

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisSignalP(dead)
HypeRynoecommercesimilar32.978%
Uncommon giftsecommercesimilar30.023%
Remambo Japan Shopping Serviceecommercesimilar32.923%
Shopgrab buy sareesecommercesimilar30.023%
1.00 CT Round Stone Surroundedecommercesimilar30.078%
Saatchi Art Gift Guideecommercesimilar15.758%
Lenndecommercesimilar15.796%
Kraftlyecommercesimilar25.794%

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Signal & P(dead) are real / model.

Structure

observed attributes
Business modelopen-source
Liveness tierunknown
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.