MoPub
The recorded URL now redirects offsite — often an acquisition, rebrand, or wind-down; the destination is recorded in the telemetry below. Pulse has been flat over the last 30 days.
HTTP liveness
realSignal telemetry
4 families · 2 observed · observed onlyapplovin.comedge
direct originserver
envoyTranco rank
#20,412
Analyst read
generated from the observed metrics above · no external narrativeMoPub's listed URL redirected off its original domain (to http://applovin.com/en) when we last probed it on Aug 28, 2026 — we mark it redirected, not dead. Its Pulse Index is 25.0 of 100, built from 2 of 4 observed signal families. Observed footprint: 4 functional tags. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags.
Comparable set
curated alternatives → functional tag-similarity| Company | Basis | Overlap | Pulse | 30d Δ | Status |
|---|---|---|---|---|---|
| Chaos Sumodev-tools | tag-overlap | 100% | 0.0 | 0.0 | ■ inactive |
| Tarantdev-tools | tag-overlap | 100% | 8.0 | 0.0 | — unverified |
| Morphdev-tools | tag-overlap | 100% | 40.6 | 0.0 | ● live |
| AirSigndev-tools | tag-overlap | 100% | 0.0 | 0.0 | ■ inactive |
| Rooftopdev-tools | tag-overlap | 100% | 8.0 | 0.0 | — unverified |
| Playform.iodev-tools | tag-overlap | 100% | 43.1 | 0.0 | ● live |
| CronTrondev-tools | tag-overlap | 100% | 0.0 | 0.0 | ■ inactive |
| DemoApp.Linkdev-tools | tag-overlap | 100% | 8.0 | 0.0 | — unverified |
Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Overlap is the shared functional-tag ratio (Jaccard) for tag-matched rows. Pulse is the observed-activity index real and 30d Δ its signed month change; a dash means insufficient observed history, never zero.
Structure
observed attributesFunding & team
not in sourceNo disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.