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VC Intelligence Report

Naytev

Marketing — Optimizely for social sharing [Tech]
Marketingsaasest. 2014
▲ Rising
Category standing real
1th pctl · Marketing
15.7
Signal score
0–100 composite · real
#3,097
Category rank
of 5,093 · real
1th
Universe percentile
vs 79,105 modeled · real
75%
Mortality P(dead)
verified label · real

Signal trajectory

real

Signal 6.19.6 across 24 readings (+3.6). Composite of press, GitHub velocity, community heat, liveness and funding.

Cross-sectional profile

percentile rank vs 79,105 modeled products
Signal (universe) real
1
Signal (category) real
1
Profile maturity real
1
Tag breadth real
86
Network position sparse
0
Press footprint sparse
0

Percentiles computed over the modeled cohort (embedding + signal + tags). Sparse dimensions — network and press — reflect that most products have zero, so a single edge or mention lifts the rank; read those with the coverage flag.

Mortality outlook

verified label
75%
P(inactive)
High risk
Higher risk than 66% of the universe.

This product carries a verified outcome label (“dead”) — it is one of 600 hand-labeled cases the model is trained and tested on.

  • LightGBM · binary mortality (dead vs surviving)
  • Held-out AUC 0.71 · CV AUC 0.79 ± 0.05 · Brier 0.21
  • Trained on 600 verified labels (150 dead / 450 surviving)
  • Leakage-guarded: excludes status, discontinued_year, profile_maturity
  • Top drivers: tag breadth, signal, vintage, liveness, business model

n=600 is thin → 95% CI on AUC ≈ ±0.10. Treat as a directional signal, not a calibrated probability.

Analyst read

generated from the metrics above · no external narrative

Naytev sits in the 1th percentile of Launch Sentinel's 79,105-product universe by signal, ranked #3,097 of 5,093 in Marketing. The mortality model puts its probability of going inactive at 75% — a verified outcome label. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags. Signal momentum is positive (WoW +58.9).

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisSignalP(dead)
rubo.iomarketingsimilar15.796%
Optimal Schedulingmarketingsimilar18.673%
Nelio A/B Testingmarketingsimilar15.746%
Marketing Automationmarketingsimilar15.719%
Fismamarketingsimilar32.918%
Shopiaai-toolstag-overlap32.910%
Spokalmarketingsimilar15.777%
Wistiamarketingsimilar22.90%

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Signal & P(dead) are real / model.

Structure

observed attributes
Business modelsaas
Liveness tierquiet
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.