Onward: How Starbucks Fought for Its Life

Education — Howard Schultz recounts the story behind the comeback [Books]

Educationest. 2015

→ Redirected

Verdict from HTTP liveness real

last probed Jul 10, 2026

Pulse 16.0 · 1/4

16.0

Pulse Index

1/4 families · real

HTTP probes

liveness history · real

Press mentions

tracked coverage · not in source

Functional tags

observed attributes · real

HTTP liveness

real

9 probes · Jun 16, 2026 → Jul 10, 2026aliveredirecteddeadunverified

Pulse Index

real

Insufficient observed signals for a Pulse Index — it needs at least two of four signal families. This product has 1.

✓HTTP probes9 on record

—Press mentionsnone

—GitHub velocityno fresh snapshot

—Web traffic (Tranco)unranked

Structure

observed attributes

Business modelunknown

Liveness tierunknown

Competitive alternativesnone linked

Open sourceNo

Public APINo

Free tierNo

Enterprise tierNo

Analyst read

generated from the observed metrics above · no external narrative

Onward: How Starbucks Fought for Its Life's listed URL redirected off its original domain (to https://www.amazon.com/Onward-Starbucks-Fought-without-Losing-ebook/dp/B004OEIQEA/ref=as_li_ss_tl?_encoding=UTF8&qid=1437849644&sr=8-1&linkCode=sl1&tag=preorder04-20&linkId=2db70599e456cfdb96a717dc7881ca6c) when we last probed it on Jul 10, 2026 — we mark it redirected, not dead. It has fewer than two observed signal families, so no Pulse Index is composed — the evidence strip shows what is and isn’t present. Observed footprint: 2 functional tags. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags.

Comparable set

curated alternatives → functional tag-similarity

Company	Basis	Pulse	Families
A Life Decodededucation	similar	40.0	1/4
Abundance: The Future Is Better Than You Thinkeducation	similar	40.0	1/4
Wild Rideeducation	similar	40.0	1/4
Sons of Wichitaother	tag-overlap	40.0	1/4
Plan B 3.0education	similar	40.0	1/4
The Power of 5education	similar	8.0	1/4
Brandwashededucation	similar	16.0	1/4
Ghost In The Wiresother	tag-overlap	30.4	1/4

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Pulse is the observed-activity index real; a dash means the comparable has no observed signal families.

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.