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VC Intelligence Report

Optimizely

Marketing — A/B testing you'll actually use [Tech]
Marketingsaasest. 2014
● Verified live
Verdict from HTTP liveness real
last probed Aug 19, 2026
Pulse 40.0 · 1/4
40.0
Pulse Index
1/4 families · real
0.0
30-day Δ
pulse momentum · real
16
HTTP probes
liveness history · real
8
Functional tags
observed attributes · real
Risk read derived from observed signals

Verified live by HTTP probe across 16 observations. Pulse has been flat over the last 30 days. Observation is liveness-only: no tracked press, repository, or traffic rank — existence is confirmed, momentum is unobserved.

HTTP liveness

real
16 probes · Jun 16, 2026Aug 19, 2026aliveredirecteddeadunverified

Signal telemetry

4 families · 1 observed · observed only
Liveness probereal
alive in 100% of 16 probesavg response 2354 ms
Developer tractionchecked · none
No public repository linked — GitHub signals are not tracked for this product.
Press & sentimentchecked · none
No coverage found in the tracked press corpus. Absence of press is itself a signal at this stage.
Web footprintreal
resolved host
optimizely.com
edge
direct origin
server
Vercel
Tranco rank
unranked
Domain age & certificate data not yet collected

Analyst read

generated from the observed metrics above · no external narrative

Optimizely's listed site resolved live when we last probed it on Aug 19, 2026, so we mark it verified alive. It has fewer than two observed signal families, so no Pulse Index is composed — the evidence strip shows what is and isn’t present. Observed footprint: 8 functional tags. It sits on the competitive-alternatives graph with 12 linked rivals, so the comparable set below leans on curated edges.

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisOverlapPulse30d ΔStatus
PressRoom.aimarketingsimilar88%40.00.0● live
21 Jumpstart 2.0marketingsimilar88%8.00.0— unverified
Pavedmarketingsimilar88%43.80.0● live
Olyomarketingsimilar88%8.00.0— unverified
Jetloremarketingsimilar78%43.30.0● live
Email and SMS Marketing Softwaremarketingsimilar78%44.50.0● live
VisibAImarketingsimilar78%40.0+2.4● live
Iterablemarketingsimilar78%49.60.0● live

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Overlap is the shared functional-tag ratio (Jaccard) for tag-matched rows. Pulse is the observed-activity index real and 30d Δ its signed month change; a dash means insufficient observed history, never zero.

Structure

observed attributes
Business modelsaas
Liveness tierquiet
Competitive alternatives12
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.

RAW TELEMETRY last 14 probes
PROBEDHTTPORIGIN → RESOLVEDSERVERMSVERDICT
2026-08-19 14:52Z200optimizely.comVercel1568alive
2026-08-11 14:04Z200optimizely.comVercel6375alive
2026-08-08 23:44Z200optimizely.comVercel2487alive
2026-08-05 19:37Z200optimizely.comVercel2967alive
2026-07-30 18:53Z200optimizely.comVercel3446alive
2026-07-26 15:34Z200optimizely.comVercel2030alive
2026-07-18 12:20Z200optimizely.comVercel2613alive
2026-07-12 09:34Z200optimizely.comVercel2170alive
2026-07-04 13:38Z200optimizely.comVercel1366alive
2026-06-23 14:48Z200optimizely.comVercel1420alive
2026-06-21 17:52Z200optimizely.comcloudflare1275alive
2026-06-21 17:52Z200optimizely.comcloudflare1709alive
2026-06-20 07:16Z200optimizely.comcloudflare1756alive
2026-06-19 05:43Z200optimizely.comcloudflare1771alive
Full redirect chains, response headers, and DNS records are not captured by the current probe.
Launch Sentinel tear sheet · Optimizely · as of 2026-08-28 · launchsentinel.com/reports/optimizely · liveness, pulse and press figures are observed data with provenance shown per panel.