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POPSUGAR Must Have

Ecommerce — Monthly box of fitness, food, fashion, beauty, & home [Health & Fitness, Home, Fashion]
Ecommercesaasest. 2015
● Verified live
Verdict from HTTP liveness real
last probed Aug 27, 2026
Pulse 49.4 · 2/4
49.4
Pulse Index
2/4 families · real
0.0
30-day Δ
pulse momentum · real
34
HTTP probes
liveness history · real
4
Functional tags
observed attributes · real
Risk read derived from observed signals

Verified live by HTTP probe across 34 observations. Pulse has been flat over the last 30 days.

HTTP liveness

real
34 probes · Jun 16, 2026Aug 27, 2026aliveredirecteddeadunverified

Signal telemetry

4 families · 2 observed · observed only
Liveness probereal
alive in 100% of 34 probesavg response 1611 ms
Developer tractionchecked · none
No public repository linked — GitHub signals are not tracked for this product.
Press & sentimentchecked · none
No coverage found in the tracked press corpus. Absence of press is itself a signal at this stage.
Web footprintreal
resolved host
popsugar.com
edge
direct origin
server
nginx/1.31.4
Tranco rank
#7,918
Domain age & certificate data not yet collected

Analyst read

generated from the observed metrics above · no external narrative

POPSUGAR Must Have's listed site resolved live when we last probed it on Aug 27, 2026, so we mark it verified alive. Its Pulse Index is 49.4 of 100, built from 2 of 4 observed signal families. Observed footprint: 4 functional tags. It sits on the competitive-alternatives graph with 2 linked rivals, so the comparable set below leans on curated edges.

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisOverlapPulse30d ΔStatus
Birchboxecommercecurated47.30.0● live
Ipsyecommercecurated46.80.0● live
A Sport and A Pastimeentertainmenttag-overlap100%8.00.0— unverified
Defense Mobilecommunicationtag-overlap100%8.00.0— unverified
Peloton Gymhealthtag-overlap100%49.40.0● live
Shuttlecookecommercesimilar100%0.0-8.0■ inactive
Safarientertainmenttag-overlap100%24.2-1.1→ redirected
Viatraveltag-overlap100%49.30.0● live

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Overlap is the shared functional-tag ratio (Jaccard) for tag-matched rows. Pulse is the observed-activity index real and 30d Δ its signed month change; a dash means insufficient observed history, never zero.

Structure

observed attributes
Business modelsaas
Liveness tierquiet
Competitive alternatives2
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.

RAW TELEMETRY last 14 probes
PROBEDHTTPORIGIN → RESOLVEDSERVERMSVERDICT
2026-08-27 18:06Z200popsugar.comnginx/1.31.41455alive
2026-08-26 09:37Z200popsugar.comnginx/1.31.31939alive
2026-08-19 13:59Z200popsugar.comnginx/1.31.31986alive
2026-08-11 00:34Z200popsugar.comnginx/1.31.31309alive
2026-08-08 06:27Z200popsugar.comnginx/1.31.32233alive
2026-08-05 18:46Z200popsugar.comnginx/1.31.32227alive
2026-07-30 18:01Z200popsugar.comnginx/1.31.31600alive
2026-07-23 09:21Z200popsugar.comnginx/1.31.31359alive
2026-07-22 09:24Z200popsugar.comnginx/1.31.31325alive
2026-07-21 09:25Z200popsugar.comnginx/1.31.31504alive
2026-07-20 09:53Z200popsugar.comnginx/1.31.31908alive
2026-07-19 09:04Z200popsugar.comnginx/1.31.31588alive
2026-07-18 08:45Z200popsugar.comnginx/1.31.3963alive
2026-07-17 09:06Z200popsugar.comnginx/1.31.21151alive
Full redirect chains, response headers, and DNS records are not captured by the current probe.
Launch Sentinel tear sheet · POPSUGAR Must Have · as of 2026-08-28 · launchsentinel.com/reports/popsugar-must-have · liveness, pulse and press figures are observed data with provenance shown per panel.