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VC Intelligence Report

Return On Influence

Marketing — The Revolutionary Power of Klout, and Social Scoring [Social Media, Books]
Marketingmediaest. 2017
→ Redirected
Verdict from HTTP liveness real
last probed Aug 24, 2026
Pulse 16.0 · 1/4
16.0
Pulse Index
1/4 families · real
0.0
30-day Δ
pulse momentum · real
18
HTTP probes
liveness history · real
5
Functional tags
observed attributes · real
Risk read derived from observed signals

The recorded URL now redirects offsite — often an acquisition, rebrand, or wind-down; the destination is recorded in the telemetry below. Pulse has been flat over the last 30 days. Observation is liveness-only: no tracked press, repository, or traffic rank — existence is confirmed, momentum is unobserved.

HTTP liveness

real
18 probes · Jun 16, 2026Aug 24, 2026aliveredirecteddeadunverified

Signal telemetry

4 families · 1 observed · observed only
Liveness probereal
alive in 0% of 18 probesavg response 755 ms
Developer tractionchecked · none
No public repository linked — GitHub signals are not tracked for this product.
Press & sentimentchecked · none
No coverage found in the tracked press corpus. Absence of press is itself a signal at this stage.
Web footprintreal
resolved host
amazon.com
edge
direct origin
server
Server
Tranco rank
unranked
Domain age & certificate data not yet collected

Analyst read

generated from the observed metrics above · no external narrative

Return On Influence's listed URL redirected off its original domain (to https://www.amazon.com/Return-Influence-Revolutionary-Scoring-Marketing/dp/0071791094/ref=as_li_ss_tl?_encoding=UTF8&pd_rd_i=0071791094&pd_rd_r=60CYFMX4B3NZ6ZK7VNKR&pd_rd_w=EN5LU&pd_rd_wg=dtaPB&psc=1&refRID=60CYFMX4B3NZ6ZK7VNKR&linkCode=sl1&tag=mopwest-20&linkId=4c809d23804b4f1d414d3b2f28b34abc) when we last probed it on Aug 24, 2026 — we mark it redirected, not dead. It has fewer than two observed signal families, so no Pulse Index is composed — the evidence strip shows what is and isn’t present. Observed footprint: 5 functional tags. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags.

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisOverlapPulse30d ΔStatus
Storimarketingsimilar83%40.00.0● live
Kickstagrammarketingsimilar83%16.00.0→ redirected
Klicklyecommercetag-overlap83%48.40.0● live
Find My Photosmarketingsimilar83%47.10.0● live
SocialRank for IG (early)marketingsimilar83%16.0-24.0→ redirected
Optlookmarketingsimilar80%8.00.0— unverified
BrandSlipmarketingsimilar80%40.00.0● live
UglyNotesecommercetag-overlap80%40.0+9.6● live

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Overlap is the shared functional-tag ratio (Jaccard) for tag-matched rows. Pulse is the observed-activity index real and 30d Δ its signed month change; a dash means insufficient observed history, never zero.

Structure

observed attributes
Business modelmedia
Liveness tierunknown
Competitive alternativesnone linked
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.

RAW TELEMETRY last 14 probes
PROBEDHTTPORIGIN → RESOLVEDSERVERMSVERDICT
2026-08-24 14:05Z200amzn.to → amazon.comServer1571redirected_offsite
2026-08-17 13:47Z200amzn.to → amazon.comServer802redirected_offsite
2026-08-10 00:12Z200amzn.to → amazon.comServer935redirected_offsite
2026-08-08 04:46Z200amzn.to → amazon.comServer1046redirected_offsite
2026-07-31 15:44Z200amzn.to → amazon.comServer1178redirected_offsite
2026-07-26 17:38Z200amzn.to → amazon.comServer521redirected_offsite
2026-07-18 14:22Z200amzn.to → amazon.comServer1121redirected_offsite
2026-07-14 09:13Z200amzn.to → amazon.comServer451redirected_offsite
2026-07-04 16:17Z200amzn.to → amazon.comServer983redirected_offsite
2026-07-03 00:55Z200amzn.to → amazon.comServer58redirected_offsite
2026-06-24 13:52Z200amzn.to → amazon.comServer80redirected_offsite
2026-06-23 13:03Z200amzn.to → amazon.comServer241redirected_offsite
2026-06-21 21:22Z200amzn.to → amazon.comServer763redirected_offsite
2026-06-20 19:28Z200amzn.to → amazon.comServer826redirected_offsite
Full redirect chains, response headers, and DNS records are not captured by the current probe.
Launch Sentinel tear sheet · Return On Influence · as of 2026-08-28 · launchsentinel.com/reports/return-on-influence · liveness, pulse and press figures are observed data with provenance shown per panel.