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VC Intelligence Report

The Unofficial Shopify Podcast - #100 - Michael Steele

Entertainment — Sell like a human [Email Marketing, E-Commerce]
Entertainmentsaasest. 2017
▲ Rising
Category standing real
2th pctl · Entertainment
15.7
Signal score
0–100 composite · real
#4,369
Category rank
of 11,555 · real
1th
Universe percentile
vs 79,105 modeled · real
40%
Mortality P(dead)
model est. · model est.

Signal trajectory

real

Signal 6.19.6 across 25 readings (+3.6). Composite of press, GitHub velocity, community heat, liveness and funding.

Cross-sectional profile

percentile rank vs 79,105 modeled products
Signal (universe) real
1
Signal (category) real
2
Profile maturity real
1
Tag breadth real
64
Network position sparse
0
Press footprint sparse
0

Percentiles computed over the modeled cohort (embedding + signal + tags). Sparse dimensions — network and press — reflect that most products have zero, so a single edge or mention lifts the rank; read those with the coverage flag.

Mortality outlook

model estimate
40%
P(inactive)
Moderate risk
Higher risk than 41% of the universe.

This is a model estimate, not a verdict. 78,505 of the 79,105 modeled products are unlabeled and scored by the model only.

  • LightGBM · binary mortality (dead vs surviving)
  • Held-out AUC 0.71 · CV AUC 0.79 ± 0.05 · Brier 0.21
  • Trained on 600 verified labels (150 dead / 450 surviving)
  • Leakage-guarded: excludes status, discontinued_year, profile_maturity
  • Top drivers: tag breadth, signal, vintage, liveness, business model

n=600 is thin → 95% CI on AUC ≈ ±0.10. Treat as a directional signal, not a calibrated probability.

Analyst read

generated from the metrics above · no external narrative

The Unofficial Shopify Podcast - #100 - Michael Steele sits in the 1th percentile of Launch Sentinel's 79,105-product universe by signal, ranked #4,369 of 11,555 in Entertainment. The mortality model puts its probability of going inactive at 40% — a model estimate with a wide confidence band. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags. Signal momentum is positive (WoW +58.9).

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisSignalP(dead)
Tech Smart Boss Podcast Episode 12: How to Setup a Content Marketing Framework (To Generate Leads)marketingtag-overlap15.777%
Breaking Down Your Business Ep #175marketingtag-overlap15.735%
The Humans Strike Backentertainmentsimilar22.91%
Breaking Down Your Business Ep #177entertainmentsimilar15.742%
Prospecting Podcast - 1: High Fives with CoffeeSendermarketingtag-overlap15.771%
Foundr Podcast 127: Sean D'Souza of Psycho Tacticsentertainmentsimilar15.759%
Breaking Down Your Business Ep #180productivitytag-overlap15.756%
I Love Marketing - Ep237 Dean Jackson's e-mail marketing strategy and his 7 marketing mindsetsmarketingtag-overlap15.771%

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Signal & P(dead) are real / model.

Structure

observed attributes
Business modelsaas
Liveness tierquiet
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.