The recorded URL now redirects offsite — often an acquisition, rebrand, or wind-down; the destination is recorded in the telemetry below. Pulse has been flat over the last 30 days.
HTTP liveness
real
17 probes · Jun 16, 2026 → Aug 28, 2026aliveredirecteddeadunverified
Signal telemetry
4 families · 2 observed · observed only
Liveness probereal
alive in 0% of 17 probesavg response 2250 ms
Developer tractionchecked · none
No public repository linked — GitHub signals are not tracked for this product.
Press & sentimentchecked · none
No coverage found in the tracked press corpus. Absence of press is itself a signal at this stage.
generated from the observed metrics above · no external narrative
View Master's listed URL redirected off its original domain (to https://shop.mattel.com/pages/view-master) when we last probed it on Aug 28, 2026 — we mark it redirected, not dead. Its Pulse Index is 17.1 of 100, built from 2 of 4 observed signal families. Observed footprint: 3 functional tags. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags.
Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Overlap is the shared functional-tag ratio (Jaccard) for tag-matched rows. Pulse is the observed-activity index real and 30d Δ its signed month change; a dash means insufficient observed history, never zero.
Structure
observed attributes
Business modelunknown
Liveness tierunknown
Competitive alternativesnone linked
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo
Funding & team
not in source
No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.
RAW TELEMETRY last 14 probes▾
PROBED
HTTP
ORIGIN → RESOLVED
SERVER
MS
VERDICT
2026-08-28 00:23Z
200
view-master.com → shop.mattel.com
cloudflare
1550
redirected_offsite
2026-08-19 14:19Z
200
view-master.com → shop.mattel.com
cloudflare
4044
redirected_offsite
2026-08-11 00:52Z
200
view-master.com → shop.mattel.com
cloudflare
1809
redirected_offsite
2026-08-08 06:48Z
200
view-master.com → shop.mattel.com
cloudflare
3576
redirected_offsite
2026-08-05 19:05Z
200
view-master.com → shop.mattel.com
cloudflare
4073
redirected_offsite
2026-07-30 18:20Z
200
view-master.com → shop.mattel.com
cloudflare
1825
redirected_offsite
2026-07-23 09:44Z
200
view-master.com → shop.mattel.com
cloudflare
2693
redirected_offsite
2026-07-18 08:54Z
200
view-master.com → shop.mattel.com
cloudflare
1353
redirected_offsite
2026-07-11 09:07Z
200
view-master.com → shop.mattel.com
cloudflare
2750
redirected_offsite
2026-07-04 13:04Z
200
view-master.com → shop.mattel.com
cloudflare
1641
redirected_offsite
2026-06-23 14:12Z
200
view-master.com → shop.mattel.com
cloudflare
1533
redirected_offsite
2026-06-21 17:17Z
200
view-master.com → shop.mattel.com
cloudflare
656
redirected_offsite
2026-06-21 17:17Z
200
view-master.com → shop.mattel.com
cloudflare
1731
redirected_offsite
2026-06-20 05:06Z
200
view-master.com → shop.mattel.com
cloudflare
2260
redirected_offsite
Full redirect chains, response headers, and DNS records are not captured by the current probe.
Launch Sentinel tear sheet · View Master · as of 2026-08-28 · launchsentinel.com/reports/view-master-2 · liveness, pulse and press figures are observed data with provenance shown per panel.