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VC Intelligence Report

Apptimize

Developer Tools — The easiest way to make impactful mobile A/B tests [Tech]
Developer Toolssaasest. 2014
▲ Rising
Category standing real
36th pctl · Developer Tools
18.6
Signal score
0–100 composite · real
#4,190
Category rank
of 7,723 · real
46th
Universe percentile
vs 79,105 modeled · real
10%
Mortality P(dead)
model est. · model est.

Signal trajectory

real

Signal 7.511.1 across 16 readings (+3.6). Composite of press, GitHub velocity, community heat, liveness and funding.

Cross-sectional profile

percentile rank vs 79,105 modeled products
Signal (universe) real
46
Signal (category) real
36
Profile maturity real
46
Tag breadth real
98
Network position sparse
97
Press footprint sparse
0

Percentiles computed over the modeled cohort (embedding + signal + tags). Sparse dimensions — network and press — reflect that most products have zero, so a single edge or mention lifts the rank; read those with the coverage flag.

Mortality outlook

model estimate
10%
P(inactive)
Low risk
Higher risk than 19% of the universe.

This is a model estimate, not a verdict. 78,505 of the 79,105 modeled products are unlabeled and scored by the model only.

  • LightGBM · binary mortality (dead vs surviving)
  • Held-out AUC 0.71 · CV AUC 0.79 ± 0.05 · Brier 0.21
  • Trained on 600 verified labels (150 dead / 450 surviving)
  • Leakage-guarded: excludes status, discontinued_year, profile_maturity
  • Top drivers: tag breadth, signal, vintage, liveness, business model

n=600 is thin → 95% CI on AUC ≈ ±0.10. Treat as a directional signal, not a calibrated probability.

Analyst read

generated from the metrics above · no external narrative

Apptimize sits in the 46th percentile of Launch Sentinel's 79,105-product universe by signal, ranked #4,190 of 7,723 in Developer Tools. The mortality model puts its probability of going inactive at 10% — a model estimate with a wide confidence band. It sits on the competitive-alternatives graph with 2 linked rivals, so the comparable set below leans on curated edges. Signal momentum is positive (WoW +47.6).

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisSignalP(dead)
Optimizelymarketingcurated15.72%
Store Mavenanalyticstag-overlap15.754%
Apptentivemarketingtag-overlap15.72%
Clefsecuritytag-overlap18.697%
Faqbot In-Appai-toolstag-overlap25.722%
Inline Manualproductivitytag-overlap22.93%
Microsoft Flow Official Appdev-toolssimilar18.622%
GPT Analyticsanalyticstag-overlap32.918%

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Signal & P(dead) are real / model.

Structure

observed attributes
Business modelsaas
Liveness tierunknown
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.