Buyer Insights Podcast #8 - Al Mackin, CEO of Formisimo
Signal trajectory
realSignal 6.1 → 9.6 across 25 readings (+3.6). Composite of press, GitHub velocity, community heat, liveness and funding.
Cross-sectional profile
percentile rank vs 79,105 modeled productsPercentiles computed over the modeled cohort (embedding + signal + tags). Sparse dimensions — network and press — reflect that most products have zero, so a single edge or mention lifts the rank; read those with the coverage flag.
Mortality outlook
model estimateThis is a model estimate, not a verdict. 78,505 of the 79,105 modeled products are unlabeled and scored by the model only.
- LightGBM · binary mortality (dead vs surviving)
- Held-out AUC 0.71 · CV AUC 0.79 ± 0.05 · Brier 0.21
- Trained on 600 verified labels (150 dead / 450 surviving)
- Leakage-guarded: excludes status, discontinued_year, profile_maturity
- Top drivers: tag breadth, signal, vintage, liveness, business model
n=600 is thin → 95% CI on AUC ≈ ±0.10. Treat as a directional signal, not a calibrated probability.
Analyst read
generated from the metrics above · no external narrativeBuyer Insights Podcast #8 - Al Mackin, CEO of Formisimo sits in the 1th percentile of Launch Sentinel's 79,105-product universe by signal, ranked #3,097 of 5,093 in Marketing. The mortality model puts its probability of going inactive at 90% — a model estimate with a wide confidence band. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags. Signal momentum is positive (WoW +58.9).
Comparable set
curated alternatives → functional tag-similarity| Company | Basis | Signal | P(dead) |
|---|---|---|---|
| WhatMarketersDo Podcast: The user experience of online advertisingmarketing | similar | 15.7 | 94% |
| BC Startup Sales Podcast – Choosing Your Scaling Units in SaaS Pricing w/ Tim Bryan & Brett Robbins (Custora)entertainment | tag-overlap | 22.9 | 88% |
| Built in a Day Podcastentertainment | tag-overlap | 15.7 | 67% |
| Digital Tools to Grow Podcast - Ep. 7 - Quuu.co Founders Matthew Spurr and Dan Kempeentertainment | tag-overlap | 15.7 | 92% |
| VB Engage 011 - Peter Shankman, being ADHD positive, and scaling a give-to-get mindsetmarketing | similar | 15.7 | 92% |
| Unpacked- 1: Mike Caguinentertainment | tag-overlap | 22.9 | 90% |
| UX and Growth Podcast – Keys to Running Successful Experiments & Documenting Resultseducation | tag-overlap | 15.7 | 28% |
| SaaStr 075: David Thompson, CMO @ Domoentertainment | tag-overlap | 15.7 | 62% |
Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Signal & P(dead) are real / model.
Structure
observed attributesFunding & team
not in sourceNo disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.