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Buyer Insights Podcast #8 - Al Mackin, CEO of Formisimo

Marketing — How to use form analytics to boost form conversions [Web App, Analytics, Marketing]
Marketingsaasest. 2017
● Verified live
Verdict from HTTP liveness real
last probed Aug 24, 2026
Pulse 40.0 · 1/4
40.0
Pulse Index
1/4 families · real
0.0
30-day Δ
pulse momentum · real
18
HTTP probes
liveness history · real
3
Functional tags
observed attributes · real
Risk read derived from observed signals

Verified live by HTTP probe across 18 observations. Pulse has been flat over the last 30 days. Observation is liveness-only: no tracked press, repository, or traffic rank — existence is confirmed, momentum is unobserved.

HTTP liveness

real
18 probes · Jun 16, 2026Aug 24, 2026aliveredirecteddeadunverified

Signal telemetry

4 families · 1 observed · observed only
Liveness probereal
alive in 100% of 18 probesavg response 1287 ms
Developer tractionchecked · none
No public repository linked — GitHub signals are not tracked for this product.
Press & sentimentchecked · none
No coverage found in the tracked press corpus. Absence of press is itself a signal at this stage.
Web footprintreal
resolved host
simplecast.com
edge
behind Cloudflare
server
cloudflare
Tranco rank
unranked
Domain age & certificate data not yet collected

Analyst read

generated from the observed metrics above · no external narrative

Buyer Insights Podcast #8 - Al Mackin, CEO of Formisimo's listed site resolved live when we last probed it on Aug 24, 2026, so we mark it verified alive. It has fewer than two observed signal families, so no Pulse Index is composed — the evidence strip shows what is and isn’t present. Observed footprint: 3 functional tags. It has no curated competitive-alternative edges yet, so the comparable set below is functional tag-similarity — read it with the confidence flags.

Comparable set

curated alternatives → functional tag-similarity
CompanyBasisOverlapPulse30d ΔStatus
BC Startup Sales Podcast – Choosing Your Scaling Units in SaaS Pricing w/ Tim Bryan & Brett Robbins (Custora)entertainmenttag-overlap100%8.0+8.0— unverified
WhatMarketersDo Podcast: The user experience of online advertisingmarketingsimilar100%10.8-8.0— unverified
SaaStr 070: Matt MacInnis, Founder & CEO @ Inklingentertainmenttag-overlap75%40.00.0● live
Built in a Day Podcastentertainmenttag-overlap75%8.00.0— unverified
SaaStr - 026: Bill Binch, Former SVP of Sales @ Marketoentertainmenttag-overlap75%40.00.0● live
Bond Street's "The Nitty-Gritty Podcast" - Featuring the founders of Tuft & Needleentertainmenttag-overlap75%40.00.0● live
Digital Tools to Grow Podcast - Ep. 7 - Quuu.co Founders Matthew Spurr and Dan Kempeentertainmenttag-overlap75%0.00.0■ inactive
SaaStr 075: David Thompson, CMO @ Domoentertainmenttag-overlap75%40.00.0● live

Confidence reflects source and category coherence: curated = an editorially linked alternative; similar = strong functional tag-overlap in the same category; tag-overlap = shared tags only and may be noisy. Overlap is the shared functional-tag ratio (Jaccard) for tag-matched rows. Pulse is the observed-activity index real and 30d Δ its signed month change; a dash means insufficient observed history, never zero.

Structure

observed attributes
Business modelsaas
Liveness tierquiet
Competitive alternativesnone linked
Open sourceNo
Public APINo
Free tierNo
Enterprise tierNo

Funding & team

not in source

No disclosed funding in our sources. Funding data covers only ~1% of the corpus (462 rounds across 79K products), so absence here is unknown, not zero— we don't estimate a number we can't source.

RAW TELEMETRY last 14 probes
PROBEDHTTPORIGIN → RESOLVEDSERVERMSVERDICT
2026-08-24 14:06Z200simplecast.comcloudflare1182alive
2026-08-17 13:48Z200simplecast.comcloudflare1072alive
2026-08-10 00:13Z200simplecast.comcloudflare1088alive
2026-08-08 04:48Z200simplecast.comcloudflare1038alive
2026-07-31 15:46Z200simplecast.comcloudflare1196alive
2026-07-26 17:40Z200simplecast.comcloudflare1369alive
2026-07-18 14:23Z200simplecast.comcloudflare2343alive
2026-07-14 09:14Z200simplecast.comcloudflare1162alive
2026-07-04 16:18Z200simplecast.comcloudflare1138alive
2026-07-03 00:57Z200simplecast.comcloudflare1551alive
2026-06-24 13:54Z200simplecast.comcloudflare1164alive
2026-06-23 13:05Z200simplecast.comcloudflare1188alive
2026-06-21 21:23Z200simplecast.comcloudflare1273alive
2026-06-20 19:29Z200simplecast.comcloudflare1251alive
Full redirect chains, response headers, and DNS records are not captured by the current probe.
Launch Sentinel tear sheet · Buyer Insights Podcast #8 - Al Mackin, CEO of Formisimo · as of 2026-08-28 · launchsentinel.com/reports/buyer-insights-podcast-8-al-mackin-ceo-of-formisimo · liveness, pulse and press figures are observed data with provenance shown per panel.