What Happened
Killed over 2 years ago, Google Optimize was a web analytics and testing tool that allowed users to run experiments aimed at increasing visitor conversion rates and overall satisfaction. It was over 11 years old.
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Postmortem
Google Optimize
Test, adapt, personalize. [Web App, Analytics, Tech]
Launched
October 2016
Discontinued
2023
Lifespan
6.7 years
Category
analytics