Cause of Death
Strategic Pivot
An internal decision ended this product — the company survived. The market was real; the product was a wrong bet.
What Happened
Twitter Super Follows launched 18 months after Substack popularized creator subscriptions. Adoption was minimal — Twitter reported under $6M in creator payouts total. Elon Musk shut it down in January 2023 as part of the Twitter Blue and creator monetization consolidation after his acquisition.