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Twitter Super Follows

Twitter's creator monetization product allowing followers to pay for exclusive content

Twitter's Stories clone — disappearing tweets that vanished after 24 hours

Audio-only social network with invite-only rooms that became a cultural moment during COVID-19 lockdowns

Killed about 6 years ago, Shoelace was an app used to find group activities with others who share your interests

Dom Hofmann's spiritual successor to Vine, launched as the creator-first short video platform

Google's short-form video app built as a TikTok competitor for Latin America

Amazon's Instagram clone inside the Amazon Shopping app, where influencers posted product photos that linked to purchase

Facebook Spaces

Facebook's VR social space for Oculus users to hang out as cartoon avatars

Group video chat app that made video calls feel casual and spontaneous

The video hangout app that defined quarantine socializing before Epic Games bought and killed it a year later

Playful social app from the founder of Tumblr with unique "magic words" commands

Twitter Moments

Twitter's curated story format aggregating tweets around news events

Live video streaming platform acquired by Twitter before launch

The live streaming app that showed the world what real-time social broadcasting could be before Twitch and TikTok won

Live mobile streaming app that exploded at SXSW 2015, then was killed by Twitter cutting off its social graph access days later

The live streaming app that won SXSW before Twitter pulled its API access and launched Periscope days later

The lip-sync video app that GenZ lived on before ByteDance acquired it for $1B and merged it into TikTok

The "no ads, no data selling" social network that went viral in 2014 when Facebook began enforcing real names for drag performers

Anonymous sharing app where posts were attributed to "a friend" rather than a username

Anonymous social network that raised $35M then returned the money to investors 15 months after launch

Anonymous hyperlocal social app for college campuses

Twitter-owned short-form video platform famous for its 6-second looping videos

Six-second looping video app that defined a generation of creators before Twitter shut it down

Spotify's social music-sharing inbox that let users send songs and playlists directly to friends

Paid, ad-free alternative to Twitter built on open APIs

The paid, ad-free Twitter alternative that proved most users prefer free products with ads over paid privacy

Threaded conversation platform built on top of Twitter for longer discussions

Location-based social discovery app that notified you when friends-of-friends were nearby

Google's attempt to unify its identity layer across products under a social network

Photo-sharing app that raised $41M before launching

The startup that raised $41M on day one before having a product — the largest pre-launch raise in history

A beautifully designed private social network limited to 50 friends

The "anti-Facebook" social network capped at 150 friends that proved most people actually wanted infinite audiences

Apple's music-focused social network built into iTunes 10

Apple's attempt at a music social network, launched personally by Steve Jobs and killed just 24 months later

Google's social stream integrated directly into Gmail, auto-connecting users with frequent email contacts

Social network for sharing purchases — every credit card transaction posted publicly

Anonymous Q&A that hit 2 million users in its first week

Google Latitude

Location-sharing feature built into Google Maps that let friends track each other in real time

Microblogging platform with a horizontal timeline UI

Dead-simple blogging platform that let you publish by sending an email

Video conversation startup that pivoted to Twitter management, then to a social dashboard for businesses

Social aggregator that combined activity streams from all your networks

Another location-based social network that lost the check-in war

The location-sharing app that beat Foursquare to market by two years and raised $17M from Sequoia

The Twitter competitor from Finland acquired by Google in 2007

Dominant social network in the UK and Ireland, acquired by AOL for $850M in 2008 — one of the worst tech acquisitions ever

The social network that owned the UK and Ireland, bought by AOL for $850M and sold for $10M two years later

Yahoo's social networking and blogging platform, launched to compete with MySpace and Friendster

Killed about 14 years ago, Slide was a photo sharing software for social networking services such as MySpace and Facebook

Community news aggregator where users voted stories to the front page

Google's first social network, wildly popular in Brazil and India but ignored in the US

Google's successful social network in Brazil and India, abandoned when Google bet everything on Google+

The dominant social network from 2005 to 2008, famous for custom HTML profiles, music discovery, and being the first mainstream social graph

The social network that was the internet for a generation before Facebook launched and erased it in two years

The first major social network, predating MySpace and Facebook

Killed about 18 years ago, Hello was a service by Picasa that let users share pictures "like you're sitting side-by-side

The location-based social network that Foursquare and Google Latitude copied

Blogging and social network popular with teenagers in the early 2000s