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Count and analyze backlinks to a domain [Analytics, Marketing, Tech]
Count and analyze backlinks to a domain [Analytics, Marketing, Tech]
The product's defensibility mechanism is based on its ability to accumulate and analyze backlinks to a domain, providing valuable insights to marketers.
The dossier evidence for this assessment includes the product's description, tags, and comparables, which highlight its focus on data analysis and marketing.
However, the moat is not strongly protected against competitors, as the comparable set is crowded with similar products, such as SEMrush and Moz, which have a high similarity score.
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Weighted observed activity · updated Jul 15
10,235 products launched in 2014 · 99% still active