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Aurora

Aurora is a sophisticated color picker and palette management app for iOS and macOS

Design·Launched Apr 2026·0 upvotes·apps.apple.com

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DEAD (404)since May 23, 2026 · HTTP 404

CohortClass of 2026

What it is

Aurora is a sophisticated color picker and palette management app for iOS and macOS. It features live camera color sampling, image color replacement, and access to Pantone and Crayola color libraries. The app combines powerful functionality with fluid animations and an intuitive, design-forward interface.

HTTP liveness

34 probes since May 23

May 23Aug 27

AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)

Observed events

probes · press · GitHub

Jul 7, 2026
Went dark
Dead · 404
Jul 6, 2026
Probe inconclusive
Unknown
May 23, 2026
First probe — down
Dead · 404
May 6, 2026
TechCrunch
Aurora lands McLane deal to run driverless truck routes in Texas

Funding history

2 rounds

Total raised

$400.0M

Latest valuation

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Stage

growth

Lead investors: Uber · Uber · Moore Strategic Ventures · Moore Strategic Ventures · Porsche Automobil Holding

Series C

2022

Moore Strategic Ventures, Porsche Automobil Holding

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source

Private

Dec 2020

Uber

$400.0M

source

Data from SEC EDGAR Form D filings and press coverage. Round labels for SEC filings are inferred from filing sequence and amount.

Moat

None apparent

Aurora is a design app with features like color picker and palette management, but there is no evidence of a durable moat.

The dossier does not provide any information about the app's user base, revenue, or proprietary technology that could create a moat.

The presence of comparable products with similar tags suggests a crowded market, which could erode any potential moat. The app's dependence on the iOS and macOS platforms also creates a risk.

descriptionAurora is a design app with color picker and palette management features
comparablesThe app has comparable products with similar tags
tagsThe app is deployed on iOS and macOS platforms

0.50 confidence · grounded in 3 sources

Grounded analysis from catalog data, tags, and comparables · Jul 2026

Press mentions

1 lifetime · 1 shown

Wed
May 6

TechCrunch

Aurora lands McLane deal to run driverless truck routes in Texas

techcrunch.com·Aurora expands autonomous truck operations through new McLane distribution deal across U.S. Sun Belt.

+1.00

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Press

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