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Products/Analytics/BlockSenseSunsetVC Report ↗
BlockSense

BlockSense

How much revenue are you losing from ad blockers? — Over 500 million devices and 300 million computers are currently using ad blockers

Analytics·Launched Sep 2017·0 upvotes·blocksen.se
Upvote0Visit Website
DEAD (5xx)since Jun 12, 2026 · HTTP 503
CohortClass of 2017

What it is

How much revenue are you losing from ad blockers? — Over 500 million devices and 300 million computers are currently using ad blockers. This costs website and app businesses an estimated $3.5 billion PER MONTH in lost revenue! We help publishers accurately view the effect of ad blockers on their traffic so they can adjust their business models to the changing user landscape and stay competitive. [Analytics]

HTTP liveness

12 probes since Jun 12
Jun 12Jul 13
AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)

Observed events

probes · press · GitHub
  1. Jun 16, 2026
    Went dark
    Dead · 404
  2. Jun 12, 2026
    First probe — unverified
    Timeout

Moat

Data moat
moderate

helps publishers accurately view the effect of ad blockers on their traffic

moderate · 0.80 confidence
Text classification · Jun 2026

Discussion 0 comments

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VitalsSunset
Upvotes
Press
Tags
Pulse Indexobserved activity
12 probes0 pressGitHub –Tranco –

Not enough observed signals for a Pulse Index (needs 2+ signal families).

Cohort survival · Class of 2017weekly

13,497 products launched in 2017 · 100% still active

13,462 active35 sunset
Still active
100%
Median lifespan
4.9y