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Complete Playbook on Paid & Earned Media
A comprehensive guide covering paid, owned, and earned media strategies for marketers and startups
verified Jul 13, 2026 · HTTP 200
CohortClass of 2021What it is
A comprehensive guide covering paid, owned, and earned media strategies for marketers and startups. Provides step-by-step frameworks and actionable tactics to optimize media mix and maximize reach across channels.
HTTP liveness
11 probes since May 23May 23Jul 13
AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)
Observed events
probes · press · GitHub- May 23, 2026First probe — liveAlive · 200 OK
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Pulse Indexobserved activity
422/4 signal families
Liveness40%1.00
Press30%no data
GitHub20%no data
Tranco10%0.22
Weighted observed activity · updated Jul 15
Cohort survival · Class of 2021weekly
96 products launched in 2021 · 99% still active
95 active1 sunset
Still active
99%
Median lifespan
4.9y