First Snapchat AR Sneaker Unboxing

Virtually unbox sneakers on Snapchat before they drop. — Usually only a few privileged sneaker influencers get to unbox new sneakers before their release date. But in the first ever AR unboxing experience, Foot Locker is letting every sneaker head unbox the eagerly awaited new Gatorade AJ1s before they drop. The first of its kind Snapchat lens allows user to explore the new sneakers in 3D. [Sneakers & Shoes, Messaging, Augmented Reality]

13,497 products launched in 2017 · 100% still active