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Google AdWords Academy
Become an AdWords expert with free online courses [Marketing, Tech]
What it is
Become an AdWords expert with free online courses [Marketing, Tech]
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vs category avg: +8.7Funding history
1 roundMoat
Updated Jun 2026Google's competitive advantage stems primarily from its strong network effects, as the value of its search service increases with more users, which in turn enhances its advertising network. Additionally, Google's significant market share in search solidifies this advantage, making it difficult for competitors to challenge.
4 sources
- →Google has a dominant market share in Internet search at 92.5%. source
- →The network effect is significant in Google's search business, making the service more valuable as more users engage with it. source
- →Google's advertising network improves targeting as it learns more about users from their searches. source
- →Competitors have been unable to successfully challenge Google's moat, particularly in the search business. source
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