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Granularity identifies and captures first-party data from anonymous website visitors, enabling brands to convert unknown traffic into actionable customer insights
Granularity identifies and captures first-party data from anonymous website visitors, enabling brands to convert unknown traffic into actionable customer insights. With 97% of site traffic remaining anonymous, the platform helps collect relevant data points that brands specify to build their audience.
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550 products launched in 2026 · 100% still active