Products/E-commerce/Happy Belly CoffeeVC Report ↗

Happy Belly Coffee

Amazon's private label small batch roasted coffee blends [Coffee, Tech]

E-commerce·Launched Jul 2016·0 upvotes·amzn.to

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REDIRECTED → amazon.comsince Jun 16, 2026 · HTTP 200

CohortClass of 2016

What it is

Amazon's private label small batch roasted coffee blends [Coffee, Tech]

HTTP liveness

17 probes since Jun 16

Jun 16Aug 26

AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)

Observed events

probes · press · GitHub

Jul 9, 2026
Redirected offsite
Redirected offsite
Jul 4, 2026
Probe inconclusive
Timeout
Jun 16, 2026
First probe — redirected
Redirected offsite

Funding history

2 rounds

Total raised

$14.5B

Latest valuation

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Stage

public

Acquired

Feb 2018

investors undisclosed

$839.0M

source

Acquired

Jun 2017

investors undisclosed

$13.7B

source

Data from SEC EDGAR Form D filings and press coverage. Round labels for SEC filings are inferred from filing sequence and amount.

Moat

Brand

moderate

Amazon's Happy Belly Coffee benefits from brand recognition as part of Amazon's growing line of private label products, which are strategically positioned to capture market share in the grocery sector.

webPrivate labels, including Happy Belly, can sell at a higher profit margin and offer differentiation. source
webAmazon has been attempting to gain share in the grocery industry through its private label brands, now including Happy Belly. source
webConsumers favor private label products, which have shown to post dollar growth significantly ahead of branded products. source
webAmazon's powerful online distribution channel enhances its competitive edge in private label offerings like Happy Belly. source

moderate · 0.65 confidence · grounded in 4 sources

Website-grounded · May 2026

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