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Products/Marketing/Helping is the New Selling: Why Drift Did Away with Lead FormsSunsetVC Report ↗
Helping is the New Selling: Why Drift Did Away with Lead Forms

Helping is the New Selling: Why Drift Did Away with Lead Forms

Learn from Drift's Dave Gerhardt on BUILD [Marketing, Growth Hacking]

Marketing·Launched Mar 2018·0 upvotes·itunes.apple.com
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DEAD (404)since Jun 11, 2026 · HTTP 404
CohortClass of 2018

What it is

Learn from Drift's Dave Gerhardt on BUILD [Marketing, Growth Hacking]

HTTP liveness

16 probes since Jun 11
Jun 11Jul 13
AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)

Observed events

probes · press · GitHub
  1. Jun 11, 2026
    First probe — down
    Dead · 404

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Pulse Indexobserved activity
16 probes0 pressGitHub –Tranco –

Not enough observed signals for a Pulse Index (needs 2+ signal families).

Cohort survival · Class of 2018weekly

2,435 products launched in 2018 · 100% still active

2,425 active10 sunset
Still active
100%
Median lifespan
4.9y