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Products/Marketing/Instagram Engagement Report 2021ActiveVC Report ↗
Instagram Engagement Report 2021

Instagram Engagement Report 2021

Comprehensive data and insights derived from analysis of over 100 million Instagram posts across 1 million users

Marketing·Launched Jan 2021·0 upvotes·info.mention.com
▲Upvote0Visit Website↗
ALIVEverified Jul 15, 2026 · HTTP 200
CohortClass of 2021

What it is

Comprehensive data and insights derived from analysis of over 100 million Instagram posts across 1 million users. Provides evidence-based recommendations for optimizing Instagram marketing strategy without relying on guesswork. Free resource offering the most current benchmarks and best practices for social media marketers.

HTTP liveness

21 probes since May 23
May 23Jul 15
AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)

Observed events

probes · press · GitHub
  1. May 23, 2026
    First probe — live
    Alive · 200 OK
  2. May 14, 2026
  3. May 13, 2026
  4. May 13, 2026
  5. May 13, 2026
  6. May 8, 2026
  7. Apr 30, 2026
  8. Apr 23, 2026

Moat

None apparent
weak · 0.50 confidence
Text classification · Jun 2026

Press mentions

7 lifetime · 7 shown
Thu
May 14
TechCrunch

How to turn off Instagram’s new Instants feature and retract photos you accidentally shared

techcrunch.com·Instagram's new Instants feature is generating user complaints about accidental photo sharing, prompting guides on how to disable it.
-1.00
Wed
May 13
TechCrunch

Instagram’s new ‘Instants’ feature combines elements from Snapchat and BeReal

techcrunch.com·Instagram launches Instants, a disappearing photo feature combining Snapchat and BeReal mechanics for Close Friends and mutual followers.
0.00
Wed
May 13
The Verge

Instagram hits the copy button again with new disappearing Instants photos

theverge.com·Instagram launches Instants, a new ephemeral photo format similar to Snapchat and BeReal, available globally as an inbox feature and standalone app.
0.00
Wed
May 13
Wired

Instagram’s New Instants App Is a Snapchat Clone for Thirst Traps

wired.com·Instagram launches Instants, a disappearing photo app similar to Snapchat's core feature set.
0.00
Fri
May 8
Hacker News

Meta Shuts Down End-to-End Encryption for Instagram Messaging

pcmag.com·Meta disables end-to-end encryption for Instagram direct messages, reversing privacy protections.
-1.00
Thu
Apr 30
The Verge

Instagram says it doesn’t want your tweet round ups

theverge.com·Instagram is limiting distribution of unoriginal and reposted content in recommendation feeds and Explore pages as part of 2024 efforts to reduce low-effort copycat material.
0.00
Thu
Apr 23
TechCrunch

Instagram tests a new ‘Instants’ app for sharing disappearing photos

techcrunch.com·Instagram tests a new 'Instants' app for sharing disappearing photos viewable once with 24-hour availability.
0.00

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VitalsActive
Upvotes
—
Press
7
Tags
Pulse Indexobserved activity
442/4 signal families
Liveness40%
1.00
Press30%
0.15
GitHub20%
no data
Tranco10%
no data

Weighted observed activity · updated Jul 15

Cohort survival · Class of 2021weekly

96 products launched in 2021 · 99% still active

95 active1 sunset
Still active
99%
Median lifespan
4.9y