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Products/Hardware/mipadVC Report ↗
mipad

mipad

China's colorful answer to the iPad mini [Tech]

Hardware·Launched Jul 2014·0 upvotes·mi.com
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UNVERIFIEDlast checked Aug 27, 2026 · HTTP 403
CohortClass of 2014

What it is

China's colorful answer to the iPad mini [Tech]

HTTP liveness

34 probes since Jun 16
Jun 16Aug 27
AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)

Observed events

probes · press · GitHub
  1. Jun 16, 2026
    First probe — unverified
    Unknown

Funding history

4 rounds
Total raised
$1.4B
Latest valuation
$45.0B
Stage
unknown
Lead investors: Temasek Holdings · Temasek Holdings · Temasek Holdings · Temasek Holdings · All-Stars Investment
Private
Dec 2014
All-Stars Investment, Yuri Milner’s DST, GIC, Hopu Fund
Valuation: $45.0B
$1.1B
source
Series C
2012
Temasek Holdings, IDG Capital, Qiming Venture Partners, Qualcomm
Valuation: $4.0B
$216.0M
source
Series B
2011
investors undisclosed
$90.0M
source
Series A
2010
investors undisclosed
$41.0M
source
Data from SEC EDGAR Form D filings and press coverage. Round labels for SEC filings are inferred from filing sequence and amount.

Moat

Brand
strong

Xiaomi has cultivated a strong brand presence by understanding local consumer needs and designing products that address specific market demands. This brand loyalty, along with their innovative marketing strategies, gives them a notable competitive edge.

  • webXiaomi's phones are designed to solve the unmet needs of iPhone users, leading to a cult-like following. source
  • webBy 2014, Xiaomi sales surpassed both Apple and Samsung in China due to their strategic product differentiation. source
  • webXiaomi effectively leverages social media and online marketing to create a strong digital presence. source
  • webTheir strategy of creating different sub-brands like Mi, Redmi, and POCO for various segments demonstrates effective brand positioning. source
strong · 0.75 confidence · grounded in 4 sources
Website-grounded · May 2026

Discussion 0 comments

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Vitals
Upvotes
Press
Tags
Pulse Indexobserved activity
34 probes0 pressGitHub –Tranco –

Not enough observed signals for a Pulse Index (needs 2+ signal families).

Cohort survival · Class of 2014weekly

10,235 products launched in 2014 · 99% still active

10,131 active104 sunset
Still active
99%
Median lifespan
4.9y