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mipad
China's colorful answer to the iPad mini [Tech]
LivenessActiveRankScore 14.0Last commit—SO tag heat—Press sentiment 7d—Hiring—Cohort 2014-0.0 WoW
What it is
China's colorful answer to the iPad mini [Tech]
Signal score
vs category avg: +4.814.0-0.0 WoW
Funding history
4 roundsTotal raised
$1.4B
Latest valuation
$45.0B
Stage
unknown
Lead investors: Hopu Fund · Hopu Fund · Hopu Fund · Hopu Fund · IDG Capital
Series C
2012
Temasek Holdings, IDG Capital, Qiming Venture Partners, Qualcomm
Valuation: $4.0B
$216.0M
sourceData from SEC EDGAR Form D filings and press coverage. Round labels for SEC filings are inferred from filing sequence and amount.
Moat
Updated May 2026Brand
strong
Xiaomi has cultivated a strong brand presence by understanding local consumer needs and designing products that address specific market demands. This brand loyalty, along with their innovative marketing strategies, gives them a notable competitive edge.
4 sources
- →Xiaomi's phones are designed to solve the unmet needs of iPhone users, leading to a cult-like following. source
- →By 2014, Xiaomi sales surpassed both Apple and Samsung in China due to their strategic product differentiation. source
- →Xiaomi effectively leverages social media and online marketing to create a strong digital presence. source
- →Their strategy of creating different sub-brands like Mi, Redmi, and POCO for various segments demonstrates effective brand positioning. source
Confidence 75% · classified by firecrawl-extract
Press mentions
0 lifetime · 0 shownNo press mentions found.
Discussion 0 comments
No comments yet. Be the first!
Founders
Not yet researched. Weekly founder enrichment runs Sundays.
Liveness probedaily 04:30 UTC
unknown
mi.com · last 14:43 UTC
Probe history · 7 probes
Jun 16latest
GitHub activitydaily 04:15 UTC
No GitHub data available
Stack Overflow tag heat
No Stack Overflow tag data for this category yet.
Press sentiment · 7d rollinghourly
No press mentions in the last 7 days.
Cohort survival · Class of 2014weekly
10,235 products launched in 2014 · 99% still active
10,131 active104 sunset
Still active
99%
Median lifespan
4.9y