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Spotify Daily Mix
The music you love, minus the effort
verified Jul 16, 2026 · HTTP 200
CohortClass of 2016What it is
The music you love, minus the effort. Just for you. [Music, Spotify, Tech]
HTTP liveness
28 probes since May 26May 26Jul 16
AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)
Observed events
probes · press · GitHub- May 26, 2026First probe — liveAlive · 200 OK
Funding history
1 roundTotal raised
$526.0M
Latest valuation
$8.5B
Stage
late
Lead investors: Goldman Sachs · Morgan Stanley
Data from SEC EDGAR Form D filings and press coverage. Round labels for SEC filings are inferred from filing sequence and amount.
Moat
Network effects
strong
Spotify's 'Daily Mix' leverages user data to tailor personalized playlists, creating a compelling reason for users to stay on the platform, thereby increasing its user base and engagement.
- webSpotify uses personalized data to create tailored playlists like 'Daily Mix', enhancing user experience and retention. source
- webThe platform's extensive user base grows as more users engage with personalized recommendations, reinforcing its network effects. source
- webSpotify's algorithm improves as more users listen, making the platform more attractive to both new and existing users. source
- webThe robust ecosystem of artists and listeners on Spotify makes it difficult for competitors to lure users away. source
strong · 0.80 confidence · grounded in 4 sources
Website-grounded · May 2026
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Pulse Indexobserved activity
28 probes0 pressGitHub –Tranco –
Not enough observed signals for a Pulse Index (needs 2+ signal families).
Cohort survival · Class of 2016weekly
13,657 products launched in 2016 · 100% still active
13,633 active24 sunset
Still active
100%
Median lifespan
4.9y