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Why the Click
A behavioral insights platform that explains the psychological and physiological factors driving user decisions, purchases, and interactions
last checked Jul 15, 2026 · Unknown
CohortClass of 2026What it is
A behavioral insights platform that explains the psychological and physiological factors driving user decisions, purchases, and interactions. Combines cognitive science with user experience analysis to help teams understand why users click—or don't.
HTTP liveness
10 probes since Jun 16Jun 16Jul 15
AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)
Observed events
probes · press · GitHub- Jun 16, 2026First probe — unverifiedUnknown
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Pulse Indexobserved activity
10 probes0 pressGitHub –Tranco –
Not enough observed signals for a Pulse Index (needs 2+ signal families).
Cohort survival · Class of 2026weekly
567 products launched in 2026 · 100% still active
567 active0 sunset
Still active
100%
Median lifespan
4.9y