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Memrise

Memrise

Memrise is an adaptive learning platform that helps users acquire knowledge across diverse subjects using scientifically-backed spaced repetition techniques

Education·Launched Dec 2013·0 upvotes·memrise.com
Visit Website
ALIVEverified Aug 27, 2026 · HTTP 200
CohortClass of 2013

What it is

Memrise is an adaptive learning platform that helps users acquire knowledge across diverse subjects using scientifically-backed spaced repetition techniques. The platform combines interactive content with AI assistance to personalize the learning experience and improve retention rates.

HTTP liveness

34 probes since Jun 16
Jun 16Aug 27
AliveHard-dead (404/5xx/parked)RedirectedUnverified (timeout/DNS/block)

Observed events

probes · press · GitHub
  1. Jun 20, 2026
    Back online
    Alive · 200 OK
  2. Jun 19, 2026
    Probe inconclusive
    Timeout
  3. Jun 16, 2026
    First probe — live
    Alive · 200 OK

Funding history

3 rounds
Total raised
$11.6M
Latest valuation
Stage
early
Series A
Feb 2017
investors undisclosed
$5.0M
SEC
Seed
Feb 2015
investors undisclosed
$1.5M
SEC
Seed
Dec 2012
investors undisclosed
$5.1M
SEC
Data from SEC EDGAR Form D filings and press coverage. Round labels for SEC filings are inferred from filing sequence and amount.

Moat

None apparent

Memrise presents an adaptive learning service built on spaced‑repetition and AI‑assisted personalization, but the dossier provides no evidence of a durable competitive advantage such as network effects, proprietary data accumulation, brand premium, switching costs, unique IP, privileged distribution, cost‑scale, or regulatory barriers. The product operates as a freemium SaaS education app alongside many similar tools, suggesting its value derives mainly from execution rather than a defensible moat.

The assessment draws directly from the dossier: the description outlines generic AI‑assist and spaced‑repetition features without mentioning data that compounds over time; tags list standard SaaS, mobile‑app, and freemium attributes; comparables list direct alternatives like Duolingo and Anki, indicating a crowded space; liveness confirms the service is active, and the Tranco traffic rank (18595) shows modest web presence but no moat‑related signal.

Any perceived advantage could erode quickly: the lack of unique data or IP means competitors can replicate the core functionality; user lock‑in is minimal given the freemium model; and reliance on generic cloud and mobile platforms leaves the product vulnerable to larger players entering the education market with deeper resources.

  • descriptionMemrise does not exhibit network effects; value does not increase with more users
  • descriptionNo proprietary data accumulation is described that would improve AI over time
  • tagsTags show only standard SaaS, freemium, and mobile‑app attributes, not indicating unique IP or brand
  • comparablesComparable products (Duolingo, Anki) indicate a crowded education market with similar capabilities
  • livenessObserved liveness confirms the service is active but provides no moat‑related evidence
  • trafficWeb traffic rank 18595 reflects moderate visibility without suggesting defensibility
0.45 confidence · grounded in 6 sources
Grounded analysis from catalog data, tags, comparables, liveness, and traffic · Jul 2026

Discussion 0 comments

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Pulse Indexobserved activity
492/4 signal families
Liveness40%
1.00
Press30%
no data
GitHub20%
no data
Tranco10%
0.89

Weighted observed activity · updated Aug 26

Founders
Ed Cooke
Ben Whately
Cohort survival · Class of 2013weekly

453 products launched in 2013 · 96% still active

437 active16 sunset
Still active
96%
Median lifespan
4.9y